Generic Brand Work

I specialize in crafting and executing content that drives audience engagement and boosts viewership. My role was to develop campaigns that not only resonate with the target audience but also achieve specific objectives, such as increasing ratings or attendance. For example, I recently led a campaign that boosted linear ratings by 26% July 2024 and achieved a staggering +74% increase in January 2024. By collaborating with designers, animators, voice talent, sound engineers, and production teams, I ensure that every campaign is strategically designed to get my audience to show up, whether for premieres, stunt weeks, affinity months, or holiday specials.